Manager, Digital Strategy (Full Service)

The Position

As a Manager, Digital Strategy, you will lead a team of Digital Strategists to deliver premium marketing and advertising services to some of our largest and most complex accounts in our Full-Service division, with a goal of retaining business and increasing revenue. Our Full-Service division represents all non-automotive Adpearance clients. These clients span multiple industries including, but not limited to: capital equipment, home services, hospitality, office equipment, law, and insurance. In addition to owning your own book of business, you will provide structure and processes to drive execution, to create visibility, and to hold team members accountable. You will serve as an escalation point to help with client relationships, technical questions, and to provide bigger picture, industry-based context as needed. Your success will be measured by the collective net growth of your assigned accounts as well as those assigned to others on the Full Service Team.

Responsibilities

Responsibilities

Leadership: You are responsible for the management of the Full Service Digital Strategist Team. This includes hiring, performance management, standard check-ins, compensation decisions and terminations. Leadership at Adpearance includes goal setting, career development, and creating inclusive and equitable environments & practices. Leadership also includes building at Adpearance—setting up the infrastructure, processes, reviews, and technical training to deliver timely and high-quality work products across the team. You will meet with your team regularly to discuss growth opportunities and churn risks and prep for consulting sessions. Model consulting best practices:  how to lead meetings, present findings, spot opportunities and concerns, ask good questions, close with takeaways, etc.

Client communication: You will translate a deep understanding of the value of our solutions into positive action for customers. You clearly communicate service recommendations that are in alignment with best practices and are contextualizing the strategy behind them. When needed by your team, you will help them to do the same. You will communicate service recommendations that are in alignment with best practices and will contextualize the strategy behind them. You are the trusted voice for the team and are appropriately representing the Solutions department and the services we provide.

Account management: You will be the primary day-to-day contact with your assigned clients. You’ll get to know your client’s business and goals to manage their services and exceed expectations.

Service delivery: You will oversee a defined set of clients and services. You will manage and in some cases execute on account improvements, optimizations, and client-requested implementations. You are always pairing strategic excellence with the best interest of the customer.

Liaison between clients and your team: You will work with team members from developers to designers to ensure every client deliverable hits the business need.

Qualifications

Job Qualifications

You are known as a leader. You inspire and get your hands dirty, treat people fairly, and know how to balance support and empathy while holding your team accountable for performance. You have a proven track record of coaching & mentoring others to achieve account growth goals.

You are business-minded. You are experienced and comfortable with strategizing with business executives about their sales goals in multiple industries. You’ve demonstrated above-average proficiency in the technical aspects of digital advertising, SEO, and website services. You have experience presenting analysis/findings to marketing managers and senior business leaders and distilling technical information into terms they can understand.

You communicate clearly and effectively. You are just as comfortable presenting to the CEO as a Marketing Director. You understand people and they understand you, whether verbally or in writing.

You have a history of success. You’ve proven you can consistently deliver positive results. When clients are frustrated, you can pair that frustration with practical recommendations. You have a proven track record of driving company growth via sales or sales-focused account management (cross-selling and upselling).

You are proactive. Issues are addressed before they become problems. You’ve heard the phrase, “Wow, you’re fast” more than a couple of times.

You are organized & timely. You excel at managing your workload. Complex projects and fluctuating workloads don’t stress you out; you already know your priorities and what to tackle first– and if you don’t, you have the confidence to ask.

You have unrelenting attention to detail. We can count on you to deliver error-free work consistently. You spot the error or data discrepancy that most people miss. You have strong written and verbal communication skills.

You can turn feedback into solutions. You welcome client feedback. You leverage both successes and failures to improve services and strategy.

You are a team player and are always willing to step up to the plate or provide a helping hand. Your team can depend on you to speak up and provide feedback or share ideas in a positive and supportive manner.

Education and Experience:

• Bachelor’s Degree in a related field or equivalent job experience is required.
• At least six (6) years experience in an account management-related role.
• At least two (2) years of demonstrated success managing or leading a team.
• Experience with Google Ads, Google Analytics, or any other web analytics platform.
• General knowledge of holistic Digital Advertising (Search Engine Marketing, Search Engine Optimization, Video Advertising, Website, Display, etc)

Salary Range: $83,000 – $120,000 plus performance pay